Package Design Professional
I have the knowledge and talent to handle any job. In my 30+ years as a graphic design professional I have specialized in developing, as well as implementing, design objectives in both mass market and prestige channels in the beauty industry. Responsible for creating graphics on primary and secondary packaging, line extensions and maintenance, POP displays, and merchandising wall graphics. In addition, I have been involved with floor stands, end caps, power panels, blister cards, scent strips, hang tags, promotional items and labels.
I have held positions as Art Director, Designer, Consultant, and Manager of Packaging Production. Possessing a thorough working knowledge of the process from inception to completion, I took responsibility of executing the production art of all assignments I have managed. I am an expert in typography with a critical eye for detail.
Prior to the time spent in the beauty industry, I worked on a variety of consumer goods packaging including electronics, hardware & tools, cutlery & household items and cigarettes.
A Parsons School of Design graduate with a BFA in Communication Design, I have worked with Estée Lauder, Coty, Wet ‘n’ Wild, L’Oréal, Maybelline, and has been involved with some of the most popular brands and products of the last decade, including DKNY, Tommy Hilfiger, Aramis, Sean John, Michael Kors, Lab Series for Men, Cashmere Mist, Adidas, Rimmel, Celine Dion, Calvin Klein, Cool Water, Stetson, Jennifer Lopez, Nautica, Shania, David Beckham, Jovan, Black Radiance, Plénitude skincare and more.
A New York native, I know the importance of working as a team and getting work done on a tight deadline. I’ve helped put some of the cosmetic industry’s most well-known and celebrated products in customer’s hands for years.
Want to talk? Contact Brad at BradWildDesign@aol.com or call 845.794.0267
